Goal of the campaign
- To increase the brand awareness of Destini 125 XTEC among the massses
- Location: Bihar: India
- Age: 18-65+
- Gender: All Genders
- Interest: People interested in scooters, bike & other competitor's brand
Target Audience
Goal of the campaign
Target Audience
Strategy & Creatives Used
Single Image creative was used for Awareness Ad across the masses of Bihar. The creative was very simple and highlighted the appealing features in bold. The caption used was in "Hindi" language to appeal more to the local masses.
Results Achieved
We were able to reach more than 5 lacs people creating strong brand awareness about the scooter thereby making the campaign successful.