Goal of the campaign :- Generate admission enquiries from parents within a 5 km radius of the preschool and convert relevant leads into school visits and admissions.
This campaign demonstrates how to increase school enrollment through local, targeted admission marketing.
Challenges
Our Solution
| Target Audience | Location | Targeting Radius | Audience | Primary Focus |
|---|---|---|---|---|
| Ranchi | 5 km around the preschool | Parents of preschool-age children | Playgroup, Nursery, LKG & UKG admissions |
The campaign focused on different parent concerns and preschool decision-making factors.
Creative Angles
Both image and video creatives were tested to identify stronger-performing combinations.
Created a parent-focused landing page highlighting the preschool's learning environment, activities, safety, care and overall early-learning experience, with a clear enquiry CTA.
Meta Ad → Landing Page → Enquiry Form → Lead Captured → CRM → Follow-up → School Visit → Admission
Meta Ad
↓
Landing Page
↓
Enquiry Form
↓
Lead Captured
↓
CRM
↓
Follow-up
↓
School Visit
↓
Admission
Tracked leads and admission outcomes from both CBO and ABO campaigns to evaluate not just lead volume but the quality and conversion potential of generated enquiries.
Phase 1
CBO Testing
Started with a Campaign Budget Optimisation (CBO) campaign to test audience and creative performance.
Phase 2
ABO Testing
Launched an Ad Set Budget Optimisation (ABO) campaign to gain greater control over individual ad-set budgets.
Phase 3
Performance Comparison
Compared both campaign structures based on leads generated and admissions achieved.
Key Finding
The ABO campaign performed better, generating more leads and contributing to better admission outcomes than the initial CBO setup.
| Metric | Result |
|---|---|
| Leads Generated – CBO | 52 |
| Leads Generated – ABO | 150 |
| Total Leads | 202 |
| Admissions | 25 |
| CPL – CBO | ₹240 |
| CPL – ABO | ₹215 |
| Campaign Type | Performance |
|---|---|
| CBO | Initial testing phase |
| ABO | Higher lead generation & better admission performance |
The best campaign structure isn't always the one Meta starts with. Testing CBO against ABO showed that ABO gave better control over budget allocation and delivered stronger lead and admission performance for this local preschool campaign.
This data-led testing approach reflects the work of the best lead generation agency for schools when improving local admission outcomes.
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