Goal of the campaign :- Generate high-quality admission enquiries, increase footfalls and student admissions through persona-based Meta advertising and dedicated landing pages.
Challenges
Our Solution
| Target Audience | Location | Age | Gender | Interests |
|---|---|---|---|---|
| Ranchi & Nearby Areas | 24-48 Years | All Genders | Parents, Education, Schools, Child Development, CBSE Schools |
Audience Segmentation
Different campaigns, creatives, and landing pages were created for each parent persona to maximise relevance and conversion rates.
Creative Angles Used
Dedicated landing pages were created for each parent persona to improve relevance and conversion rates.
From Click to Admission
To ensure every school admission enquiry is tracked and nurtured effectively, we built a complete admission funnel—from ad engagement to final admission conversion.
Meta Ads → Landing Page → Lead Capture → CRM → Follow-Up → School Visit → Admission
Meta Ads
↓
Landing Page
↓
Lead Capture
↓
CRM
↓
Follow-Up
↓
School Visit
↓
Admission
New Lead → Interested → Parents Visited → Admissions Done
New Lead
↓
Interested
↓
Parents Visited
↓
Admissions Done
All school admission leads were tracked through our in-house CRM to monitor lead quality, parent follow-up, school visits and admission conversions.
Phase 1
ABO Campaign Testing
Phase 2
CBO Campaign Scaling
Phase 3
Retargeting Campaigns for Landing Page Visitors
| Metric | Result |
|---|---|
| Leads Generated | 1,500+ |
| Reach | 7,771,357 |
| Impressions | 12,770,903 |
| CTR | 1.3% |
| CPM | ₹50–₹60 |
| CPL | ₹210 |
| Landing Page Conversion Rate | 7.5% |
| Video Hook Rate | 22% |
| Video Hold Rate | 31% |
| Lead to Admission Conversion | 8% |
| Admission Growth | 3X |
Instead of promoting facilities, we focused on understanding different parent concerns, their pain points and aspirations. This helped generate better-quality admission enquiries, footfalls, and significantly increased admissions.
Over the past few years, we've teamed up with 100+ businesses to help them with their digital transformation. Whether it's IT support or marketing help, we're here to use our knowledge & expertise to guide you.
0651-3502980
contact@bitsphere.in
Ranchi, Jharkhand, India