Vivekanand Public School, Solapur – School Growth & Social Media Management Program

Vivekanand Public School Solapur school growth and social media management program

Goal of the campaign :- Build a strong digital presence for the school, increase visibility among local parents, showcase the school's learning environment and activities, and build awareness ahead of the admission season.
This school admission marketing strategy was designed to build trust and consideration before parents enquire.

Vivekanand Public School Solapur school growth and social media management program

Challenges & Our Solution

Challenges

  • Communicating the school's strengths beyond basic admission promotion.
  • Building awareness and trust among parents through consistent content.
  • Showcasing real school activities and the student experience.
  • Maintaining a regular and structured social media presence.

Our Solution

  • Created a structured monthly content calendar.
  • Developed parent-focused educational, branding, school-life and trust-building content.
  • Provided shooting concepts and guidelines to help the school capture authentic content.
  • Converted school-provided raw photos/videos into professional creatives, videos and reels.

Target Audience

Parents in Solapur and surrounding areas
Parents exploring schools for their children
Parents looking for quality academics and overall development
Parents interested in a strong learning environment and school experience

Mediums Used For The Campaign

Facebookicon
Instagramicon
Google Business Profileicon

Strategy & Creatives Used

Content was planned across multiple content pillars:

Informational Content
Parenting, learning and child development

Branding
School philosophy, vision, values, leadership and infrastructure

School Life
Classroom learning, activities, sports and events

Achievements
Results, competitions and milestones

Trust Building
Parent/student testimonials and reviews

Engagement
Festivals, special days, polls and student participation

Admission Content
Admission updates, benefits and campus visit CTAs

School social media creative
School social media creative
Parent-focused school social media creative
Parent-focused school social media creative
Parent-focused school social media creative
Parent-focused school social media creative

Lead Journey Flow

Social Media Content → Parent Awareness → Engagement → School Profile/Information → Enquiry → Campus Visit → Admission

Social Media Content

↓

Parent Awareness

↓

Engagement

↓

School Profile/Information

↓

Enquiry

↓

Campus Visit

↓

Admission

Campaign Optimisation Process

Phase 1

Page Activation

Establish a strong content foundation and improve the school's digital presence.

Phase 2

Audience Building

Increase relevant parent engagement through educational, school-life and trust-building content.

Phase 3

Growth & Maximum Reach

Expand local visibility, strengthen audience engagement and increase awareness among prospective parents.

Monthly Content Workflow

Content Strategy → Shooting Guidelines → School Shoots Raw Content → Bitsphere Creates Creatives/Videos/Reels → Publishing → Audience Engagement

Results Achieved

Metric Result
Views 316.4K
Organic Interactions 9.5k
Profile Visits 8.9k
Followers Gained 620+
Reels Published 20+
Creatives Published 25+
Vivekanand Public School social media insights

Key Insight

School growth on social media is not just about posting regularly. By combining parent-focused content, authentic school moments, structured shooting guidance and consistent publishing, the school can build visibility, trust and consideration before parents are ready to enquire.

This approach shows how an admission marketing agency can support school growth by building awareness and parent trust ahead of the admission season.

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