Catalyst IAS, Ranchi – Social Media Management & Optimisation

Catalyst IAS Ranchi social media management and optimisation

Goal of the campaign :- Build a strong and consistent social media presence for Catalyst IAS, increase organic reach, student engagement, followers and video views, and keep aspirants connected with the institute.

Catalyst IAS Ranchi social media management and optimisation

Challenges & Our Solution

Challenges

  • Maintain consistent communication with UPSC and JPSC aspirants.
  • Keep students engaged with useful and interactive content.
  • Showcase the institute's results, test series, faculty and classroom environment.
  • Improve the overall quality and visibility of Facebook and Instagram pages.

Our Solution

  • Optimised the Facebook and Instagram profiles.
  • Created a structured monthly content calendar.
  • Developed multiple creative, video and reel variations.
  • Published regular UPSC, JPSC and student-focused content.
  • Introduced weekly quiz content to drive student participation and engagement.

Target Audience

UPSC Aspirants
JPSC Aspirants
Government Exam Aspirants
Students & Graduates preparing for competitive examinations
Students in Ranchi and surrounding areas

Mediums Used For The Campaign

Facebookicon
Instagramicon

Strategy & Creatives Used

We created content around the interests and preparation journey of competitive exam aspirants:

  • UPSC & JPSC Related Content
  • Test Series & Results
  • Educational & Exam Updates
  • Student-Focused Content
  • Faculty & Classroom Content
  • Institute Activities
  • Weekly Quiz Series
  • Reels & Video Content
  • Engagement-Based Creatives
Multiple creative and video variations were created to keep the content fresh and improve organic engagement.
Competitive exam coaching social media creative
Competitive exam coaching social media creative
UPSC JPSC aspirant social media creative
UPSC JPSC aspirant social media creative
UPSC JPSC aspirant social media creative
UPSC JPSC aspirant social media creative

Content Strategy

Content was planned to maintain a balance between educational, informative, interactive and institute-focused communication.

Regular content included:

  • UPSC/JPSC preparation content
  • Test series updates and results
  • Student achievements
  • Faculty insights
  • Classroom moments
  • Quiz posts
  • Important exam-related information
  • Institute updates
  • Reels and engaging videos

Content Creation & Publishing Flow

Content Planning → Creative/Video Concept → Content Creation → Editing & Design → Publishing → Student Engagement → Performance Analysis

Content Planning

↓

Creative/Video Concept

↓

Content Creation

↓

Editing & Design

↓

Publishing

↓

Student Engagement

↓

Performance Analysis

Social Media Optimisation

Optimised and maintained the overall Facebook and Instagram presence, including:

  • Profile information
  • Bio & page details
  • Profile/cover presentation
  • Content consistency
  • Captions & hashtags
  • Content discoverability
  • Regular publishing
  • Page engagement

Campaign Optimisation Process

Phase 1

Page Optimisation

Improved the overall profile structure and social media presence.

Phase 2

Consistent Content

Published regular creatives, reels, videos and stories.

Phase 3

Student Engagement

Introduced weekend quizzes and interactive content to encourage students to participate.

Phase 4

Organic Growth

Analysed reach, views and engagement to create more content around topics and formats that performed better.

Results Achieved

Metric Result
Views 3.2M
Content interaction 70k
Profile Visits 120k
Follower Growth 10.5k
Catalyst IAS social media insights

Key Insight

Organic growth comes from giving students a reason to keep coming back. By combining useful UPSC/JPSC content, test results, institute updates and interactive weekend quizzes, Catalyst IAS maintained an active social community while steadily improving organic visibility, engagement and follower growth.

This approach demonstrates how a digital marketing company for school can build an active and engaged learning community through consistent social media management.

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