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Query

Gajanan Tuition Classes, Nagpur – Multi-Campaign Admission Lead Generation

Goal of the campaign :- Generate course-specific admission enquiries from students and parents across different academic stages and competitive exam categories.

This approach was implemented as an agency to generate school admission leads through targeted, course-specific campaigns.

Challenges & Our Solution

Challenges

Different student groups have different academic needs and concerns.
Communication needs to be relevant to the student's class and target exam.
A single landing page and generic message would not effectively address every audience.

Our Solution

Created separate campaigns for different student segments.
Used dedicated landing pages for each campaign.
Ran campaigns in English, Hindi and Marathi.
Tested multiple creative and video angles to identify what resonated best with each audience.

Target Audience	Campaign	Target Audience
	Class 8, 9 & 10	School students & parents
	Class 11 & 12	Science students & parents
	JEE & NEET	Competitive exam aspirants & parents
	MHT-CET	Maharashtra engineering/medical entrance aspirants

Mediums Used For The Campaign

Facebook Ads

Instagram Ads icon

Tracking Tools

Meta Pixel

Conversion API

Google Analytics 4

Microsoft Clarity

Landing Pages

In-House CRM

Language Segmentation

English Audience

Marathi Audience

Strategy & Creatives Used

Each audience was targeted with relevant messaging and creative angles based on their academic stage.

Creative & Video Angles

Student Testimonials
Real student experiences

Parent Testimonials
Builds trust among parents

Teacher Testimonials
Faculty expertise and credibility

Day-in-the-Life Videos
Shows the classroom and learning experience

Pain Point Creatives
Addresses academic challenges

Aspiration Creatives
Focuses on academic and career goals

Course/Exam-Specific Creatives
Relevant messaging for JEE, NEET and MHT-CET

Creatives were developed in English, Hindi and Marathi to connect with different local audiences.

Tuition classes admission campaign creative

Course-specific admission advertising creative

Landing Page Strategy

Course-specific lead generation landing page

A dedicated landing page was created for each campaign/audience, with messaging aligned to the specific class or examination.

Each page focused on:

Relevant course/program
Student/parent concerns
Teaching approach
Benefits
Testimonials
Clear enquiry CTA

Lead Journey Flow

Meta Ad → Relevant Creative & Language → Dedicated Landing Page → Enquiry Form → CRM → Counselling/Follow-up → Course Enrolment

Meta Ad

↓

Relevant Creative & Language

↓

Dedicated Landing Page

↓

Enquiry Form

↓

CRM

↓

Counselling/Follow-up

↓

Course Enrolment

Lead Tracking & Optimisation

Leads were tracked campaign-wise to understand performance across audience, language, creative angle and course category.

Campaign Optimisation Process

Separate campaigns for Class 8–10, Class 11–12, JEE/NEET and MHT-CET.

Dedicated landing pages for each audience.

Tested English, Hindi and Marathi communication.

Tested student, parent and teacher testimonials alongside pain-point, aspiration and day-in-life content.

Identified high-performing audience and creative combinations.

Optimised campaigns based on lead generation and enquiry quality.

Results Achieved

Metric	Result
Campaigns Run	XX+
Leads Generated	XX+
Landing Pages	XX+
Languages Tested	3
Average CPL	₹XX
Enrolments	XX+

Campaign-wise Performance

Campaign	Leads	CPL
Class 8, 9 & 10	241	₹210
Class 11 & 12	190	₹230
JEE & NEET	310	₹190
MHT-CET	150	₹240

Key Insight

Students at different academic stages don't respond to the same message. By combining course-specific campaigns, dedicated landing pages, multiple languages and audience-specific creative angles, we were able to make the communication more relevant to each student and parent segment.