Goal of the campaign :- Generate admission enquiries across Jharkhand for JPSC, BPSC and UPSC batches and drive qualified students to the coaching centre for counselling and admissions.
The campaign applied an online lead generation program for schools framework to create a structured journey from enquiry to admission.
Challenges
Our Solution
| Target Audience | Location | Audience |
|---|---|---|
| Entire Jharkhand | JPSC aspirants | |
| BPSC aspirants | ||
| UPSC aspirants | ||
| Students and graduates preparing for competitive examinations | ||
| Parents involved in coaching decisions |
We tested multiple creative angles to build trust, authority and aspiration among competitive exam aspirants.
Creative & Video Angles
Student Testimonials
Real student experiences
Teacher Testimonials
Faculty expertise and guidance
Director Videos
Authority and institute credibility
Day-in-the-Life Videos
Shows the actual learning environment
BTS Videos
Gives an authentic view of classes and preparation
Aspiration-Based Creatives
Focused on students' government-service goals
Pain-Point Creatives
Addressed challenges faced during competitive exam preparation
All key creatives were tested in Hindi and English.
Landing pages were aligned with the respective JPSC, BPSC and UPSC batches, highlighting the course, preparation approach, faculty credibility and key reasons to consider Catalyst IAS.
Meta Ad → Relevant Creative → Landing Page → Enquiry → CRM → Counselling → Coaching Centre Visit → Admission
Meta Ad
↓
Relevant Creative
↓
Landing Page
↓
Enquiry
↓
CRM
↓
Counselling
↓
Coaching Centre Visit
↓
Admission
Tracked leads based on campaign, creative and audience performance to identify which language, creative angle and exam category generated stronger enquiries.
Tested Hindi vs. English communication.
Tested student, teacher and director testimonials.
Tested Day-in-the-Life and BTS video formats.
Tested pain-point and aspiration-based messaging.
Analysed lead quality and enquiry intent.
Optimised campaigns towards better-performing creatives and audiences.
Focused on generating both online enquiries and offline coaching-centre visits.
| Metric | Result |
|---|---|
| Leads Generated | XX+ |
| Reach | XX+ |
| Impressions | XX+ |
| CPL | ₹XX |
| Centre Visits | XX+ |
| Admissions | XX+ |
For competitive exam coaching, trust plays a major role in the admission decision. Combining real student experiences, faculty authority, director communication and authentic classroom/BTS content helped turn digital advertising into enquiries, centre visits and admissions across Jharkhand.
Over the past few years, we've teamed up with 100+ businesses to help them with their digital transformation. Whether it's IT support or marketing help, we're here to use our knowledge & expertise to guide you.
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contact@bitsphere.in
Ranchi, Jharkhand, India